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Sony’s first trailer for Uncharted, the live action film adaptation of the iconic PlayStation franchise, is finally out in the wild - and while it’s got us more amped than ever to see the finished movie, it definitely dials up plenty of intriguing new questions. Post the new pricing churn could become a major issue.”ĮT had reported earlier that broadcasters may keep their popular channels priced above Rs 12 and offer them à la carte.After five years since the final installment in Naughty Dog’s epic video game series, it’s good to see Nathan and Sully together again - even if the sight of Tom Holland as Nathan Drake takes a minute or two to sink in.
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Cable TV sector has lost close to 15-20 million subscribers, while DTH has remained flattish. “It couldn’t have come at a more unfortunate timing as during the two waves of the Covid-19 pandemic, churn has already been very high. “NTO 2.0 has further forced the broadcasters into the corner and this will further squeeze the pay TV pie,” he said. “It will be interesting to see how the share of à la carte subscription revenues moves over the next two quarters, as well as the impact on the reach of less popular channels, and related impact on OTT and FreeDish viewership,” said Ashish Pherwani, partner- Media & Entertainment at EY.Īnother expert at a consultancy said that pay TV - cable and satellite TV - has been under pressure at both ends since some time “from OTT services at the top end, and DD FreeDish at the bottom”.
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Industry experts feel that the move may result in lower socio-economic class (SEC) consumers to move to DD Free Dish (Prasar Bharati-owned free DTH service) as cable TV and private DTH won’t remain affordable while the higher SECs might switch to video streaming services. If there is some churn, which is bound to happen, we will still get a 15-20% net increase.” Now we have decided to increase it by 30-40%.
“Since last two years, because of the status quo, the distribution revenues have suffered.
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The broadcasters have collectively taken a bold decision of keeping the driver channels out of the bouquets,” said the distribution head of another broadcast network. “Regulatory overzealousness is leading to this situation. In its affidavit in the Supreme Court, the Indian Broadcasting and Digital Foundation (IBDF) had stated that implementing NTO 2.0 will increase the prices. “As we (broadcasters) haven’t got any respite from the Supreme Court (the matter will come up for final disposal on November 20) and the regulator (TRAI) was after us to comply with NTO 2.0 in absence of any stay order, we have decided to come out with the pricing,” said top executive of a large network, who did not wish to be identified, as the matter is still subjudice.Ī cursory look at the new pricing suggests that in Mumbai, if a viewer wants to continue watching Star & Disney India channels, which were earlier available for Rs 49 a month, she will now have to shell out Rs 69 for the same number of channels.įor SPN, she will have to spend Rs 71 per month, instead of 39 for ZEE Rs 49 (from earlier Rs 39) and for Viacom18 channels, Rs 39 per month up from Rs 25 being charged currently.
So, in order to watch the more popular channels like Star Plus, Colors, Zee TV, Sony, and some regional general entertainment channels, viewers will have to select these channels on an à la carte basis, which will increase their monthly TV bill by almost 35-50%, as per market watchers. The broadcasters were allowed to price their channels higher if they are kept out of the bouquets. Under NTO 2.0, TRAI had capped the price of channels at Rs 12, if part of any bouquet. However, the broadcasters have kept all the popular channels out of bouquets and these channels have been priced between Rs 15-25 per month.
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